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After serving as an inaugural WE Day Family Co-Chair in 2016, Sandra joined WE as Head of WE Families activities, building content and community-building strategies informed by her rich and varied 25 years as a journalist and audience specialist having focused often on the needs and concerns of families.
During Sandra’s tenure as Editor-in-Chief of Canadian Living, the magazine won numerous accolades, including Gold in the Best Media Web site category at the 2015 Canadian Online Publishing Awards, and maintained its place as the most-read paid women’s lifestyle publication in print and online.
Less than a year after joining Canadian Living as Multiplatform Editorial Director/Editor-in-Chief, she was promoted to the role of Group Publisher, Toronto, overseeing content strategy and supporting revenue generation for all of TVA Publications’ English magazine brands.
Sandra made the move to Canadian Living in November 2014, following the highly successful launch of Walmart Live Better/Vivre mieux Walmart, a multiplatform custom magazine published by Rogers Media. In its first year alone, Walmart Live Better garnered multiple marketing and custom publishing awards, as well as surpassed metrics for audience acceptance and satisfaction. Previously, she served in numerous senior editorial capacities at Today’s Parent.
With an established reputation as a credible and articulate expert source, Sandra has appeared regularly on television news, lifestyle and current events programs. In print and online, her byline has appeared in the Globe and Mail, Canadian Living, Cottage Life, Reader’s Digest, MoneySense, Today’s Parent and the National Post, among others. She has served a judge for the Canadian Magazine Awards/Magazine Grands Prix, as well as the National Magazine Awards and the Canadian Online Publishing Awards.
Sandra holds a degree in journalism from Ryerson University, and is a two-time National Magazine Awards finalist. She’s a mom to two girls, an enthusiastic home cook, guitar player and half-marathon finisher.
Equality issues, personal finance, parenting.